The Anatomy of a Viral Video: Why Music is Key

In today’s fast-paced social media landscape, what separates a video that gets a few views from one that goes viral? While visuals are important, the secret weapon is often the audio. The right soundtrack doesn’t just support the video—it drives engagement, boosts discovery, and even influences purchasing decisions.

We’ve compiled the latest statistics on the powerful relationship between music and social video into a comprehensive infographic. Discover why music is the ultimate engagement driver below.

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